Quiz: SEO
Search Engine Optimization (YSG Chapter 17)
- Where on your web page do search engines look for "keywords"?
- When people use search engines, how many results do they generally look at?
- As a content creator, what are your two best SEO techniques?
- One of the basic principles of good SEO is to "strategically seed your copy with keywords that describe your content." What other quality should keywords have?
- Where do keywords "matter most"?
- How should you make each page unique?
- Why do links help with SEO?
- What four things do search engines read in a web page.
- In SEO, Verbosity means succinctness (because filler words, passive voice, articles, and "be" verbs lower your SEO score). In SEO, what does "good writing" mean?
- What two things are unappealing to search engines (and people)?
- What 3 things should you keep in mind when selecting keywords?
- The best keywords (or phrases) are high in volume and low in difficulty. What does that mean?
- What are four "keyword selection strategies"?
- Once you've identified some good keywords/ phrases What are some strategies for narrowing your list of keywords?
- How many times should you repeat your keywords in your copy?
- What are some examples of creative headline that attract the most links?
- Which HTML tags shold contain "exact match keywords"?
- Incorporating internal links (links within your site) improves your SEO score. What guidelines should you follow to create effect links?
- What are some guidelines for creating effective page titles?
- How long should page titles be, including spaces?
- How long should meta descriptions be, and how can you improve them?
- How can you recode images to improve SEO?